Advertising

1 article

A Patek Philippe watch displayed prominently in a boardroom, symbolizing the enduring impact of luxury watch marketing campaigns on market value.

Luxury Watch Campaigns: Enduring Impact on the Market

Patek Philippe's 'Generations' campaign, launched in 1996, still influences 40% of high-net-worth individuals for their first Patek purchase, according to a Wealth-X Survey 2022 .

Henry Caldwell·August 30, 2026