Aspirational Luxury

1 article

A stylish model wearing Alo Yoga activewear in a luxurious, minimalist setting, with a subtle question mark in the background.

Alo Yoga's Luxury Status: A Growing Industry Debate

A recent consumer survey reveals a significant perception gap for Alo Yoga: 60% of buyers consider it 'aspirational luxury,' yet only 25% see it as 'true luxury,' according to Consumer Insights Group,

Victoria Laurent·July 9, 2026