The Prestige Edit

Brand Activations

2 articles

Elegant attendees admire abstract art installations and sculptures by luxury brands at a sophisticated Milan Design Week exhibition.
Luxury Fashion

Luxury Brands Engage High-Net-Worth Clients at Milan Design Week

Despite Kering issuing profit warnings and LVMH reporting a 2 percent sales tumble in its fashion and leather goods division in Q1, luxury houses are pouring resources into elaborate, non-commercial a

Victoria Laurent·April 24, 2026
An exclusive VIP lounge at Coachella 2026, featuring luxury seating and high-end brand activations amidst a vibrant festival crowd.
Luxury Fashion

Luxury Brands Create Exclusive Experiences at Coachella 2026

At Coachella 2026, a main stage suite from Dorsia will cost attendees $70,000 per weekend, while Nobu meals start at $375 per person, according to the latimes .

Victoria Laurent·April 11, 2026