Brand Hate

1 article

A shattered crystal chandelier in a dark, luxurious room, with a crowd below illuminated by the glow of smartphone screens, symbolizing the erosion of luxury by social media.

Social media trends devalue luxury, eroding aspiration

A luxury marketing campaign that deliberately used negative stereotypes exploded with over half a million likes and nearly 18,000 comments, but unexpectedly amplified into widespread 'brand hate'.

Victoria Laurent·May 3, 2026