Brand Identity
4 articles
Luxury Fashion Packaging Embraces E-commerce and Sustainability Trends
Once synonymous with elaborate, multi-layered boxes, luxury fashion packaging is now being stripped down to minimalist, recyclable designs, challenging decades of brand identity.
2 Key Luxury Fashion Collaborations and Their Reported Impact on Brand Identity
This guide examines two distinct and recent luxury fashion collaborations, analyzing their reported market impact and unique strategic approaches. Discover how these alliances can reshape brand perception and influence in the fashion industry.
The Democratization Deception: How Collaborations Are Diluting Luxury's Soul
The rise of high-fashion fast-fashion collaborations and the luxury resale market is not democratizing luxury but diluting its core tenets. This shift threatens to erode the mystique of heritage brands and redefine luxury's future.
5 Enduring Luxury Brand Mascots and Their Marketing Legacy
This guide examines five enduring luxury brand mascots that have left a significant mark on brand identity and marketing. Discover their historical longevity, cultural recognition, and connection to brand heritage.