Brand Relevance

2 articles

Model in sustainable haute couture walking through a sun-dappled, lush forest, symbolizing eco-conscious luxury.

What are Sustainable Luxury Fashion Principles & Ethical Practices?

Younger luxury consumers now demand transparency, a stark contrast to the industry’s historical reliance on opacity to cultivate mystique, as the BBC reports .

Victoria Laurent·August 21, 2026

A master artisan working on a luxury handbag in a historic atelier, with young, modern individuals in the background, symbolizing generational relevance.

Premium Brands

How Heritage Luxury Brands Stay Relevant Across Generations

While Hermès reported a robust 13% increase in sales this year, shares for luxury giant Kering, owner of Gucci and Yves Saint Laurent, hit a seven-year low in July, according to k3fashionsolutions .

Sebastian Duval·July 6, 2026