The Prestige Edit

Consumer Backlash

2 articles

A luxury fashion runway show blending physical models with digital avatars, showcasing the intersection of AI and haute couture.
Luxury Fashion

What is digital artistry in luxury fashion and why does it matter?

Valentino and Gucci recently faced significant consumer backlash for their AI-generated campaigns and digital twins.

Victoria Laurent·August 22, 2026
A high-fashion runway show with glitching AI models, symbolizing the conflict between human craftsmanship and artificial intelligence in the luxury fashion industry.
Luxury Fashion

AI Images Challenge Luxury Fashion Quality, Brands Are Divided.

Gucci ignited a fierce debate and immediate backlash after releasing surreal campaign images for its Milan Fashion Week 2026 show, later revealed as entirely AI-generated, according to Vogue .

Victoria Laurent·August 17, 2026