Craft Program

2 articles

Young Chinese designers collaborate with European mentors in a modern studio, featuring luxury fabrics, digital tools, and traditional art, representing Kering's CRAFT initiative.

Kering Launches CRAFT Program to Cultivate Chinese Designers

Luxury conglomerate Kering has launched its new CRAFT program, announcing the ten Chinese designers selected for its inaugural cohort. This initiative aims to cultivate emerging creative talent and integrate their unique perspectives into the global luxury conversation.

Victoria Laurent·March 31, 2026

Ten emerging Chinese fashion designers, selected for Kering's CRAFT residency, stand in a modern studio, symbolizing innovation and luxury fashion's future.

Luxury Fashion

Kering Reveals 10 Designers for Inaugural CRAFT Residency Program

Luxury group Kering has announced the 10 fellows selected for its inaugural CRAFT residency program in China, a significant investment in emerging talent. This initiative aims to cultivate the next generation of Chinese designers by providing unparalleled access to Kering's extensive resources.

Victoria Laurent·March 30, 2026