The Prestige Edit

Discretionary Spending

1 article

Young, budget-conscious shoppers finding joy and redefined luxury in small, affordable splurges like artisanal coffee and pastries in an urban setting.

Small splurges redefine luxury for budget shoppers in 2026.

Despite widespread economic uncertainty, 57% of Gen Z consumers now purchase a small treat at least once a week, according to Fortune .

Sebastian Duval·April 30, 2026