The Prestige Edit

Gaming

1 article

Luxury fashion models on a digital runway, with avatars in a virtual audience, symbolizing the fusion of high fashion and the metaverse.

Luxury brands embrace curated digital exclusivity.

In 2021, Balenciaga launched a virtual haute couture collection within the video game Fortnite, a platform boasting over 350 million users.

Sebastian Duval·August 26, 2026