The Prestige Edit

Greenwashing

2 articles

A luxury fashion runway show where the clothes are falling apart, symbolizing the industry's failure in sustainability and ethical practices.

Luxury Brands' Ethical Push Is Falling Short. Here's Why.

Only one of the 30 most popular luxury brands analyzed managed to secure a 'Good' rating for sustainability, according to Good On You .

Sebastian Duval·July 2, 2026

Models walk a somber runway littered with waste, symbolizing the failure of fashion sustainability promises, with a broken progress bar on a screen.

Fashion sustainability promises fail brands and consumers

Fashion giant Zalando aimed to generate 25% of its Gross Merchandise Volume from sustainable products by 2023.

Victoria Laurent·April 16, 2026