The Prestige Edit

Influencer Marketing

2 articles

An ancient castle at sunset juxtaposed with a modern luxury car, symbolizing the blend of heritage and exclusivity in brand storytelling.
Premium Brands

What are brand storytelling techniques for heritage and exclusivity?

Despite centuries of rich history, many luxury brands fail to effectively leverage their heritage in storytelling.

Sebastian Duval·April 12, 2026
An exclusive VIP lounge at Coachella 2026, featuring luxury seating and high-end brand activations amidst a vibrant festival crowd.
Luxury Fashion

Luxury Brands Create Exclusive Experiences at Coachella 2026

At Coachella 2026, a main stage suite from Dorsia will cost attendees $70,000 per weekend, while Nobu meals start at $375 per person, according to the latimes .

Victoria Laurent·April 11, 2026