Loro Piana
3 articles

Premium Brands
What is the quiet luxury concept for premium brands?
In December 2023, an Italian court in Turin ruled to protect the distinctive white sole of Loro Piana’s Open Walks Chukka boots, elevating a seemingly minor, non-branded design detail to the level of
Sebastian Duval·June 21, 2026

High Society
Quiet luxury's enduring rise amid market shifts
In a year where the personal luxury goods market saw its first contraction in 15 years, brands like Brunello Cucinelli and Loro Piana quietly achieved double-digit growth, according to Social Life Mag
Charles Pembroke·June 10, 2026

Luxury Fashion
The Rise of Quiet Luxury Fashion: Why Consumers Crave Understated Elegance
In December 2023, a Turin court ruled to protect the white sole on Italian quiet luxury brand Loro Piana’s Open Walks Chukka boots.
Victoria Laurent·May 7, 2026