Loro Piana

3 articles

A minimalist display of a high-end, unbranded leather handbag in a softly lit, luxurious boutique setting, emphasizing quiet sophistication.

What is the quiet luxury concept for premium brands?

In December 2023, an Italian court in Turin ruled to protect the distinctive white sole of Loro Piana’s Open Walks Chukka boots, elevating a seemingly minor, non-branded design detail to the level of

Sebastian Duval·June 21, 2026

An elegant, dimly lit room showcasing a luxurious cashmere scarf, symbolizing the quiet luxury aesthetic and serene wealth.

High Society

Quiet luxury's enduring rise amid market shifts

In a year where the personal luxury goods market saw its first contraction in 15 years, brands like Brunello Cucinelli and Loro Piana quietly achieved double-digit growth, according to Social Life Mag

Charles Pembroke·June 10, 2026

A pair of Loro Piana Open Walks Chukka boots with white soles displayed elegantly in a luxury boutique, symbolizing quiet luxury.

Luxury Fashion

The Rise of Quiet Luxury Fashion: Why Consumers Crave Understated Elegance

In December 2023, a Turin court ruled to protect the white sole on Italian quiet luxury brand Loro Piana’s Open Walks Chukka boots.

Victoria Laurent·May 7, 2026