The Prestige Edit

Market Value

2 articles

Crushed luxury watches symbolizing the negative impact of counterfeit brands on the value of authentic luxury goods.
Premium Brands

Counterfeit Brands Are Destroying Luxury Value. The Market Isn't Ready.

In Köniz, Switzerland, 7,500 counterfeit watches were recently crushed into scrap metal, a stark symbol of the luxury industry's losing battle against an increasingly sophisticated fake market.

Sebastian Duval·June 17, 2026
A deserted luxury shopping street in a Middle Eastern city, with prominent Gucci and Dior storefronts, symbolizing the impact of regional conflicts on brand expansion.
Luxury Fashion

Middle East conflicts curb luxury brand expansion, hurting Gucci and Dior

Europe's 10 publicly-traded luxury firms have collectively lost $176 billion in market value since the start of 2026.

Victoria Laurent·April 19, 2026