Montblanc

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A large pile of luxury watches and designer goods engulfed in flames, representing millions of dollars in inventory being destroyed by luxury brands.

Luxury Brands Destroy Millions in Inventory, Face Ethical Dilemma

Richemont, the owner of Cartier and Montblanc, destroyed an astonishing $563 million worth of watches over just two years to prevent them from being sold at a discount, as reported by Vox .

Victoria Laurent·April 23, 2026