Rebranding

2 articles

A visual metaphor of the iconic Burberry plaid being replaced by a minimalist design, symbolizing the potential loss of fashion heritage.

Modern Rebranding: A Threat to Luxury Fashion's Legacy?

Burberry, a brand synonymous with its iconic plaid, initiated a cost-cutting plan targeting £40 million ($50 million) in annual savings while undergoing a global rebrand.

Victoria Laurent·September 15, 2026

Modern office interior symbolizing the rebranding of HW International to Dubois, with subtle name integration and a professional atmosphere.

Collectibles

HW International adopts Dubois name

While HW International is set to adopt Dubois as its trading name from early 2026, the full consolidation will stretch across its global operations.

Henry Caldwell·April 16, 2026