The Prestige Edit

Rolex

10 articles

Interior of Bachendorf's expansive new 7,000-square-foot luxury jewelry showroom at Galleria Dallas, featuring a Rolex shop-in-shop.
Watches & Jewelry

Bachendorf's Expands Dallas Galleria, Plans Knox Store

Bachendorf's, the Dallas luxury jeweler, just unveiled a sprawling 7,000-square-foot showroom at Galleria Dallas.

Henry Caldwell·July 7, 2026
A giant, newly installed Rolex clock displayed on the exterior of Rockefeller Center during a sunset, with people looking up.
Watches & Jewelry

New Rolex Clock Display Installed at Rockefeller Center

A new, monumental Rolex clock has been installed at New York's Rockefeller Center, visible to millions annually.

Henry Caldwell·July 1, 2026
A Rolex Submariner watch with five glowing verification seals, representing the new Authenticity Shield program adopted by major auction houses.
Watches & Jewelry

Major Auction Houses Adopt Five-Layer Watch Verification

A single, authenticated Rolex Submariner now passes through five distinct checkpoints, each adding to its provenance, before it even reaches a buyer's wrist. This rigorous 'Authenticity Shield' program is being adopted by major auction houses for high-value sales.

Henry Caldwell·June 21, 2026
Close-up cinematic view of a Patek Philippe Nautilus luxury watch bracelet, showcasing its intricate links, brushed metal finish, and superior craftsmanship.
Watches & Jewelry

8 Best Luxury Watch Bracelets Ever Ranked

A single, meticulously finished link from a Patek Philippe Nautilus bracelet can cost more to produce than an entire entry-level Swiss automatic watch, yet its engineering often goes unnoticed by casu

Henry Caldwell·June 16, 2026
Interior of a luxury REEDS Jewelers showroom featuring a display of certified pre-owned Rolex watches, including a vintage gold Submariner.
Watches & Jewelry

REEDS Jewelers Opens New Showroom for Certified Pre-Owned Rolexes

A 1981 Rolex Submariner, 40 mm, 18 Karat Yellow Gold, commands $30,440 at REEDS Jewelers' new landmark luxury showroom in Cary, North Carolina.

Henry Caldwell·June 3, 2026
Diverse group of young millennials and Gen Z shoppers examining pre-owned luxury watches in a sophisticated boutique setting.
Watches & Jewelry

Generational Shift: Younger Buyers Fuel Pre-Owned Luxury Watch Boom

Millennials and Gen Z now account for nearly 60% of pre-owned luxury watch buyers globally.

Henry Caldwell·June 3, 2026
Interior of a new, exclusive Rolex boutique in Jackson, Mississippi, showcasing luxury watches on display.
Watches & Jewelry

Rolex expands in Jackson, investing in state's luxury market

In Jackson, Mississippi, a new standalone Rolex boutique is set to open its doors by Q4 2024, marking a significant expansion for the notoriously exclusive brand.

Henry Caldwell·May 14, 2026
A close-up of a new 2026 Rolex Oyster Perpetual 41 watch with a special '100 Years' dial, displayed in a luxurious, dimly lit vault.
Watches & Jewelry

Top 8 New Rolex Watches for Collectors in 2026

For its 100th Anniversary Oyster Perpetual 41, Rolex replaced the iconic 'Swiss Made' dial inscription with '100 Years', a subtle yet profound nod to its heritage.

Henry Caldwell·May 3, 2026
Close-up of the new Rolex Oyster Perpetual 41 watch dial, showcasing the '100 Years' inscription celebrating its centenary.
Watches & Jewelry

Rolex Unveils New Oyster Perpetual Watches at Watches and Wonders 2026

At Watches and Wonders Geneva 2026, Rolex unveiled an Oyster Perpetual 41 model that replaces the iconic 'Swiss Made' inscription on its dial with '100 Years'.

Henry Caldwell·April 17, 2026
Interior view of the expanded 1916 Company showroom in Manhattan Beach, highlighting the new 1,350 sq ft Rolex space and Collector's Lounge.
Watches & Jewelry

1916 Company Expands Manhattan Beach Showroom With 1,350 Sq Ft Rolex Space

At its new 5,800-square-foot Manhattan Beach showroom, The 1916 Company has, for the first time, integrated a dedicated Collector's Lounge into a high-footfall retail space, signaling a bold bet on im

Henry Caldwell·April 11, 2026