The Prestige Edit

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Affluent buyers are increasingly choosing mainstream SUVs like the Honda Pilot and Kia Telluride over traditional luxury brands such as Mercedes-Benz and BMW.
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Luxury Buyers Flocking to Mainstream SUVs, Redefining Premium in 2026

A surprising number of affluent car buyers now choose a Honda Pilot or Kia Telluride over a Mercedes-Benz GLE or BMW X5.

Sebastian Duval·August 8, 2026