The Prestige Edit

Accenture Report

3 articles

Elegant Indian luxury shoppers in a high-end boutique, one contemplating a brand switch, reflecting changing consumer loyalty in the market.
Watches & Jewelry

Report: 73% of Indian Luxury Shoppers Switch Preferred Brands

A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching preferred brands in five years. This erosion of loyalty challenges established houses to re-evaluate their strategies.

Henry Caldwell·March 31, 2026
A sophisticated Indian woman, dressed elegantly, contemplating luxury items like watches or jewelry in a modern, opulent setting, symbolizing the shift in brand loyalty among affluent consumers.
Watches & Jewelry

Report: 73% of Indian Luxury Shoppers Switch Brands in Five Years

A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching brands in the last five years. This erosion of loyalty presents both challenges and opportunities for high-end brands.

Henry Caldwell·March 30, 2026
Diverse Indian luxury shoppers in a high-end retail environment, showcasing brand bags from various labels, reflecting the significant shift in consumer loyalty and preference.
Premium Brands

Indian Luxury Market Sees 73% Brand Switching, Report Reveals

A new report reveals a significant loyalty crisis in India's luxury market, with 73% of shoppers switching brands in the last five years. This shift challenges heritage brands to adapt to evolving consumer expectations.

Sebastian Duval·March 30, 2026