Consumer Behavior
8 articles
Affordable Luxury Brands Gen Z Shoppers Will Love in 2026
For young shoppers, a $300 bag or a $60 hat now rivals traditional designer pieces as a status symbol, signaling a fundamental shift in what 'luxury' means for Gen Z by 2026.
Quiet Luxury's Paradox: 10.3% Price Hikes Hide a New Era of Consumption.
The Mini Kelly 20 in Epsom rose 8.
Luxury Brands Redefining Exclusivity Strategies in 2026
The aspirational middle class can no longer afford luxury fashion.
Canada's luxury throw pillow market sees strong growth trends
Canadians spent over CAD 150 million on luxury throw pillows last year, with online sales capturing 40% of this market.
US long-lasting hair perfume market sees significant growth
Hair and body mists experienced double-digit market growth in early 2025, Allure reports.
Luxury Fashion's Casualization Erodes Exclusivity, Diluting Brand Power.
Last year, a limited-edition luxury sneaker drop sold out in minutes, generating more revenue for a heritage fashion house than its entire haute couture collection did all season.
Why Cause-Driven Fashion Is Dominating 2026 and How Moss Apparel Leads the Way
Cause-driven fashion is set to dominate the apparel industry by 2026, fueled by consumers, particularly Gen Z, who are willing to pay more for products with a clear social impact. Moss Apparel exemplifies this shift by transforming wildlife apparel into a direct lifeline for vital conservation efforts.
Luxury Brands Adapt to Shifting Consumer Behavior for 2026 Fashion Trends
Searches for 'quiet luxury' surged by 250% in May, while sales of traditional logo-emblazoned handbags from major European houses dropped by 15% in Q1 2024, according to a Bain & Company Report.