The Prestige Edit

Gen Z

3 articles

Stylish Gen Z shoppers confidently displaying affordable luxury accessories like bags and hats in a modern urban environment.
Luxury Fashion

Affordable Luxury Brands Gen Z Shoppers Will Love in 2026

For young shoppers, a $300 bag or a $60 hat now rivals traditional designer pieces as a status symbol, signaling a fundamental shift in what 'luxury' means for Gen Z by 2026.

Victoria Laurent·May 19, 2026
Diverse group of innovative fashion designers in a bright, eco-friendly atelier, surrounded by sustainable materials, representing the future of luxury style.
Luxury Fashion

5 Emerging Luxury Fashion Designers Redefining Sustainable Style

A recent Bain & Company survey reveals that 70% of Gen Z luxury consumers now prioritize sustainability.

Victoria Laurent·May 15, 2026
Stylish individuals in Spain enjoying accessible luxury with vibrant body mists on a sunny street, embodying modern fragrance trends.
Premium Brands

Spain's Body Mist Market Surges as Consumers Seek Accessible Luxury

In Spain, the body mist market surged by 18% last year, significantly outpacing traditional perfumes.

Sebastian Duval·May 11, 2026