Millennials

3 articles

Young, stylish consumers examining modern luxury watches with vibrant, oversized dials and sustainable materials in a sleek gallery setting, symbolizing evolving market preferences.

A Data-Driven Look at Evolving Consumer Preferences in the Luxury Watch Market

A significant shift is occurring in the luxury watch market, driven by younger North American consumers. They are increasingly opting for timepieces with vibrant, oversized dials and sustainable materials, moving away from traditional luxury.

Henry Caldwell·April 4, 2026

A luxurious designer handbag showcased in a sophisticated boutique window, symbolizing the booming global luxury market driven by millennial and Gen Z consumers.

Premium Brands

Luxury Handbag Market Projected to Reach $44.9 Billion by 2035

The global luxury handbag market is set to nearly double, reaching $44.9 billion by 2035, driven by increasing disposable incomes and strong demand from millennial and Gen Z consumers.

Sebastian Duval·April 2, 2026

A luxurious auction house interior with sparkling jewelry and watches on display, attracting a diverse crowd of bidders including young Gen Z and Millennial collectors, symbolizing Christie's record-breaking luxury sales.

Collectibles

Christie's Reports Luxury Auction Sales Surge Past $1 Billion in 2025

Christie's reported its luxury auction sales exceeded $1 billion in 2025, with jewelry and watches as key drivers. This surge attracted a significant number of new and younger collectors.

Henry Caldwell·April 1, 2026