The Prestige Edit

Digital Marketing

4 articles

Elegant glass bottles of floral eau de toilette displayed in a luxurious perfumery, bathed in soft, ethereal light.
Premium Brands

Floral Eau de Toilette Market Forecasts 2035 Premiumization and Digital Growth

In 2023, a single TikTok video propelled an obscure French artisan floral eau de toilette to a 300% surge in online sales within a week, as reported by FragranceX Analytics.

Sebastian Duval·June 7, 2026
Diverse group of satisfied customers actively recommending a product, highlighting the power of peer-to-peer endorsement over traditional ads.
Premium Brands

What is Brand Advocacy and Why Does It Matter for Engagement?

Consumers now distrust traditional brand messages, making purchasing decisions hinge on peer recommendations from brand advocates.

Sebastian Duval·May 13, 2026
A hand wearing a diamond ring holds a glossy luxury fashion magazine, with a futuristic digital cityscape blurred in the background, symbolizing the shift in investment.
Luxury Fashion

Luxury fashion eyes print resurgence amid digital investment shifts

Ferrari's 'Il Fascino Ferrari' Art Edition, a limited-to-250 book priced at an astonishing $30,000, sold out immediately upon its release, according to Rio Grande Guardian .

Victoria Laurent·May 10, 2026
A luxurious, ad-free print publication from a high-end fashion brand displayed on a table in an elegant library setting.
Premium Brands

Luxury Brands Launch Print Publications Amidst Digital Dominance

In 2023, Gucci launched its 10th edition of 'A Magazine Curated By', a glossy, ad-free print publication distributed exclusively in select boutiques, according to Gucci Annual Report.

Sebastian Duval·May 5, 2026