Loewe launched a comprehensive global campaign to mark its 180th anniversary, featuring a capsule collection, an anniversary magazine, and an animated film. This celebration of Loewe leather excellence extends through 2026, showcasing the brand's enduring craftsmanship and strategic vision. The campaign highlights iconic Loewe handbags, including the Flamenco clutch, the Puzzle, and the Amazona 180, reinforcing its historical significance and modern appeal.

While Loewe stands as one of the world's oldest luxury houses, its 180th anniversary celebration demonstrates a forward-looking approach to engaging modern consumers. The brand navigates its deep heritage with contemporary flair, moving beyond mere historical reverence.

Loewe is poised to further strengthen its brand equity and appeal across generations by masterfully weaving its historical legacy into contemporary offerings, redefining luxury standards.

A capsule collection, available starting June 3, presents bags, small leather goods, and ready-to-wear pieces. These items feature distinctive lion motifs and intricate hand-applied beadwork, offering new interpretations of classic luxury, according to ELLE. This multifaceted celebration, featuring both new and iconic items, highlights Loewe's strategy to honor its heritage while engaging contemporary audiences across various platforms.

What We Know About Loewe's Anniversary Campaign

  • Loewe is celebrating its 180th anniversary with a comprehensive campaign, according to WWD.
  • The luxury house is specifically marking its 180th anniversary in 2026, as stated by dscene magazine.
  • The Amazona 180 bag, a modernized version of a 1975 design, debuted at the spring/summer 2026 show, according to ELLE.
  • The anniversary campaign features iconic Loewe handbags such as the Flamenco clutch, the Puzzle, and the Amazona 180, according to WWD.
  • Loewe ranks as the second-oldest luxury fashion house globally, according to dscene magazine.
  • Loewe's re-engineering of archival pieces like the Amazona 180 for its anniversary campaign demonstrates that authentic heritage, skillfully reinterpreted, differentiates against ephemeral trends.